WordPress is a power-packed and feature-rich Content Management System or CMS platform that is used by more than 34 per cent of the active websites on the internet, especially by eCommerce businesses. And the key reasons for the immense popularity of the platform is its simple interface, open-source nature, and availability of a host of in-built themes and plugins.
However, as already said that WordPress is an idea mainly for eCommerce website development, you need to ensure to build an optimised, speedy, and high-performing WordPress eCommerce site. This is because an e-store that takes more than three to five seconds to get loaded is mostly abandoned by online shoppers. But fortunately, there are ample ways and techniques to speed up a WordPress site some of which are shared in this article by an experienced WordPress developer.
But before that let's take a look at the primary reasons for speeding up a WordPress website.
A speedy and high-performing website is always found on top of the slow ones on the SERPs.
Studies have shown that sites that get loaded after three seconds are abandoned by the customers after one or two uses. This also means that a fast-loading site can ensure more sales and customers.
Now. Let's dive into the tips to speed up a WordPress website.
Get faster WordPress hosting:
No matter how much you have optimised your website, if you use slow hosting for your site, it will get loaded slow. So, do a little research and choose a faster hosting for your site to get a fast and high-performing site.
Reduce the image sizes:
Images are great contributors to page loading speed. Hence, reducing the image sizes without hampering the image quality can be a great idea to boost your site's speed and performance. Fortunately, you can find WordPress plugins that help in image optimisation like EWWW Image Optimiser, WP Smush, etc.
Minify the CSS and JS files:
Reducing the number of JS and CSS files can make your site lightweight and can ultimately speed up the site. Minification of the files means removing all unwanted characters from the JavaScript, HTML, and CSS that are not needed like comments, white space characters, newline characters, and block delimiters. This reduces the number of codes and speeds up the loading time of the site.
Delete the unused plugins:
The more the number of plugins installed on your website, the heavier your site will be and the slower your site will be as well. Identify the unnecessarily installed plugins on your site and then deactivate or uninstall them. You can even delete the unused plugins or find a lightweight plugin if you find any heavy yet required one. This will help you to improve the overall speed of your site.
Optimise the database:
Optimising MySQL is important as well to speed up your WordPress website. A heavy database can also slow down the website speed and this makes it crucial to optimise it using any technique or using some of the best database optimisation plugins in WordPress like WP-DB Manager, WP-Optimise, etc.
Lazy load images and videos:
Lazy loading is the concept in which you can delay the loading of any object unit until and unless it is required. In WordPress, this is referred to the objects that do not get loaded until and unless the page is scrolled down or is clicked. You can use this lazy loading concept for loading all content, images, and videos. To use this lazy loading concept for the images and videos, you can use in-built plugins or techniques that can replace all post thumbnails, post images and content frames.
Use a lightweight and faster WordPress theme:
Using a lightweight theme that has limited and only the required in-built elements can ensure a faster speed of your website, preventing the site to be too heavy. A lightweight theme will always get loaded faster than a heavy one. So, choose the theme keeping this in mind.
Install a WordPress Caching Plugin:
To build the web pages, WordPress runs a process for finding the needed information, then putting the data altogether and then displaying the same to the customers. And this process involves many steps, which can ultimately slow down the website speed. Hence, it is recommended to use the right WordPress plugin for this entire process. Caching can make the website much faster. Caching WordPress plugins make a copy of the web page after the web page gets loaded for the first time then serves the cached version to every online customer. Some of the Caching plugins in WordPress are WP Super Cache, WP Fastest Cache, etc.
Update WordPress:
WordPress gets updated frequently and it is important to update your WordPress site with every new release of the platform to keep the site updated with the new and improved features and functionalities of the platform and to ensure the site stays on top of the SERPs.
With these tips and tricks, you can easily speed up your WordPress site and can boost its performance to reduce cart abandonment rate and to increase sales and revenue with more loyal customers.
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